In the rise of technology firms and innovation in Silicon Valley, there is one thing that consistently drives these companies. These companies want to change the world with their product, but they want to make money, through differentiation. What appears different and innovative about us that would make you spend the extra money. While there may have been problems with connectivity, networking at the turn of the century, the solutions were brought upon by competitively driven businesses. Blackberry was nearly put out of business by the likes of Apple. While the effort was to change the way business is done, success and making money was the driving force, and therefore Blackberry was left in the dust.   In my last couple weeks at United Way of LaPorte County, I was exposed to the opposite of that. While on the surface, it’s easy to understand the difference between for-profits and non-profits, […]

My first week on the job at United Way of LaPorte County (UWLPC) left me with many questions. Most of it was spent looking at the computer screen and researching different ways that social media can help non profits, specifically this United Way. With these long hours of research, at times it wasn’t the most interesting thing, and I wasn’t exactly sure how what I was doing was helping our organization. Was this going to be my role for the entire summer? Upon our first meeting with our supervisor to discuss what we had been doing, I soon realized the value and importance of our work. Most of the administrative staff didn’t have fundamental knowledge of social media. It was at this moment that I realized I was contributing a lot to this organization. The so-called “basics” of twitter, facebook, Instagram, etc, were not basics to most people. My generation […]