I’ve been working at Water to Thrive for over a month now, and the time has flown by. My main project is a marketing plan that W2T can use to reach out to their Christian audience. Although W2T is a faith-based organization with roots in a Lutheran church, they don’t currently have any marketing strategies to reach one of their biggest donor bases – churches. That’s where I come in. Like with any project I’ve done for school, I started with research. This included looking up Christian publications, nearby churches, and best practices for nonprofit marketing. I also needed to know everything I could about Water to Thrive, an organization I had never heard of before I worked here. I also had to go through all their currently marketing, especially social media and print collateral to see how I could tweak it to appeal to a Christian audience. My favorite […]