When I first decided to pursue nonprofit public relations a year or so back, it was mostly because I didn’t want to work in corporate America. The idea of big business meetings filled with people in suits (which is how I stereotypically envisioned the corporate world) just didn’t appeal to me. So when people asked me what I wanted to do when I graduated, I said nonprofit PR. But now, after having a couple of internships in nonprofit communications, I know that that decision I made on a whim was the right one. Over the past few semesters, I’ve taken some classes that have ignited an interest in human rights, so much so that I bookmarked the website with the Universal Declaration of Human Rights. Here in the U.S, we take so many of these rights for granted. But there is a plethora of places around the world where people […]

I’ve been working at Water to Thrive for over a month now, and the time has flown by. My main project is a marketing plan that W2T can use to reach out to their Christian audience. Although W2T is a faith-based organization with roots in a Lutheran church, they don’t currently have any marketing strategies to reach one of their biggest donor bases – churches. That’s where I come in. Like with any project I’ve done for school, I started with research. This included looking up Christian publications, nearby churches, and best practices for nonprofit marketing. I also needed to know everything I could about Water to Thrive, an organization I had never heard of before I worked here. I also had to go through all their currently marketing, especially social media and print collateral to see how I could tweak it to appeal to a Christian audience. My favorite […]