
“Jasmine Dancers”: This image from last year’s World Cultural Festival features the Jasmine Dancers traditional Chinese dance group and hints at the wonderful performances this year’s festival has in store.
As a child, I loved attending a certain small festival in a downtown Valparaiso parking lot that sold trinkets from around the world. Maybe there were a couple performers singing melodies from other countries, or a food tent or two. What I didn’t know was that, years later, I would be working to put on that same festival, now celebrating its 15th anniversary and expecting to host 2,500 – 3,000 attendees in a unified celebration of international cultures. With the CAPS Fellows Program, I am interning with the Valparaiso International Center (VIC) in preparation for its annual World Cultural Festival, where I have already learned so much about event planning and the importance of relationships in community work.
I believe the most eye-opening technical aspect of my internship so far has been realizing the sheer mountain of details that goes into planning an event. Focusing on just one area of festival preparation, I’ve come to see that, no matter how amazing the day-of setup is, nothing matters without marketing. After all, if people don’t know about the event, they won’t come. VIC founder Duane Davison explained to me that we need to meet people in every place that they exist in the community.
So I’ve worked with a professional graphic designer to put an ad in a magazine, and we will soon release our festival’s poster design to be posted in cafés, stores, libraries, and even VU’s campus. I am also putting together a social media plan, and the VIC is including billboard ads for the first time in their marketing. By far, my favorite way we plan to get the public involved is having our first-ever float in Valparaiso’s Popcorn Festival Parade. Helping design one of the larger-than-life popcorn floats I’ve loved seeing all my childhood is truly a full-circle moment.
Working with the VIC has also shown me the importance of understanding relationships in the community. Nothing happens in a vacuum, and putting on this event has required participation from everyone from the Chamber of Commerce to the local library to Menards. I’ve met with individuals of all sorts of backgrounds and personalities, and I’ve been surprised by how much I’ve enjoyed this in-person work. I believe this internship has nudged me in the direction of looking for a career that includes lots of social interaction. I’ve also learned to look for the humanity and beauty in the “non-efficient” parts of workday interactions, whether they be meandering topics of conversation during a meeting or attending non-work events with fellow VIC members.
I remember in particular one evening when I drove out to our warehouse with others from the VIC team to take inventory of and clean our festival banners. However, we ended up spending an hour weeding an adjacent garden and talking about family, travel, and all sorts of topics. Looking back, I deeply valued this evening in the sunset garden as an authentic human blip in an otherwise work-driven world. Taking time for conversation is healing for the soul, and I hope to take this value of relationship-building with me into any future profession.
My elementary school self would have never guessed that, one day, I would be helping put on the World Cultural Festival I loved going to every year. Now, I find it hard to believe how fast the summer is flying by, and how every day uncovers a new aspect of this community I thought I had all figured out.
Come join the VIC for our World Cultural Festival on Sunday, September 15, 2024, from 12pm-5pm in Valparaiso’s Central Park Plaza!
- Lucia Otten, Valparaiso International Center